Insights and tips on how to become a prosperous Real Estate agent in your locale.
In the Real Estate industry, there are many ways to be prosperous and successful. While maintaining drive and focus are key elements, we decided to turn to a group of folks who truly know what it takes to be successful–our team of Realtors® here at Realty World - First Coast Realty.
First and foremost, it’s important to acknowledge that when seeking success, you must have a pathway planned out. Your plans will ultimately change, however, having your goals mapped out provides a way to adjust with changing markets without taking a huge hit.
To Realtors®, just like many entrepreneurs, success means constantly striving to set yourself apart with a service or skill set. Doing so forces us to engage in continuing education, whether online learning or in person classes, and performing the never-ending searches on the latest real estate trends and “techniques”. While all of these day-to-day activities supplement our ability to perform or enhance our expertise, we truly need to maintain our course with the characteristics that made us successful in the first place.
We asked our Real Estate team in Atlantic Beach, NC to highlight some of the areas that they feel have given them their best foot forward in an ever-changing, highly competitive world.
- Be patient, timely & reliable. The Real Estate process can seem daunting and your clients are looking to you for guidance. Your clients aren’t just clients for the term of the transaction, be sure you’re there for them when they need you. Follow up and do what you say you will do, when you’re going to do it. If your client needs you to be at a home inspection, make sure you show up and support their needs.
- Be a GREAT listener. Don’t just hear what your clients have to say, LISTEN to them. That means taking in all the details, processing it, and delivering a response that provides a solution to their needs. Don’t assume you know what your clients want or need, listen to them and they’ll tell you everything.
- Tell Everyone. All of your friends, family, and random interaction should know that you’re in Real estate. No-one will know what you do unless you tell them.
- Get involved with your community. Pick something that you’re interested or passionate about (besides Real Estate of course) and associate yourself with those local groups. It’s important to get involved so that you know all that’s going on within your community.
- Ask for referrals. Reach out to previous coworkers or community clubs that you have been affiliated with. Most people love to be a part of growing your business.
- Never be too busy for your clients. We all have soccer games or social events to attend. Your clients are ultimately relying on you to start the next chapter of their lives, so be sure to make time for them.
- Pick an area & farm it. Find a community or area that you’d like to specialize in and market to it, consistently.
- Smile, even if you don’t like it. After a while, you’ll find that the simple act of smiling can make even the most tense of moments approachable.
- Communication. This is key in almost any industry, not just Real Estate. Be sure your line of communication is an open one, and that your clients know that they can contact you. It’s also a good idea to keep in touch with past clients through marketing and emails. You never know who they know that’s looking to sell or buy a home.
- Call Your Clients. Pick up the phone and have a conversation. Don’t text or email unless specified by your client.
- Show Your Clients They’re Important to You. The real estate process can be a whirlwind of an experience. Without your clients, you don’t have a business, so make sure you follow up with thank you notes, a small gift or take them out to lunch. It’s the thought that counts and sometimes the smallest gestures can make the biggest impact.
- Stay calm. That’s what your clients pay you for. Negotiating for the perfect home, or discussing a home inspection report can sometimes cause anxiety. It’s your job to stay calm and focussed for your clients.
- Be Prepared. There are a lot of moving parts within a real estate transaction, and having a solid list of area vendors to help during each of those process is crucial to providing a smooth transaction.
- Self Discipline. No-one can grow your business but you. Your ability and willingness to learn new things, adjust to different market patterns will set you apart.
- Be A People Person. This might seem silly, but you have to like working with people. If you don’t, it’s going to be difficult to get along with others and ultimately, have a successful career.
- Be Passionate About Real Estate and the Housing Market. Positivity attracts positivity. If you’re excited about the real estate market, potential clients will also perceive you as successful and efficient.
- Computer Knowledge. 99.9% of everything takes place on computers. If you’re out of the loop with technology, you’re not going to be able to help you clients to the fullest. If you’re unsure about certain aspects of using the computer, just ask your colleagues in your office or take classes at the Carteret County Community college or find courses online.
- Financial Discipline. Being commissioned based, The real estate industry unavoidably has ups and downs. Being regimented with your finances means that you’ll have the ability to constantly market yourself, even when times are tough as well as maintain a positive image throughout the community.
- Positive Outlook on Life. Challenging times are inevitable. Being positive not only makes you feel better, but it allows you to cope with the daily concerns of life.
- Be real, yourself, Be honest. Ultimately, you’re marketing yourself and your skillset. If you don't know the answer to a question, say so, then do your best to find the correct answer before responding.
- Follow The Golden Rule. Treat people the way you would want to be treated.
- Be Knowledgable. It is LOCATION-LOCATION-LOCATION. Do your best to give your client as much information as possible about the area–especially if they are from out of town.
- Commission Rates Shouldn’t Matter. Make sure you take care of the needs of your clients first and foremost, and the rest will follow through.
Being a successful Realtor® along The Crystal Coast doesn’t happen overnight. The above mentioned list is a great place to start, and has been proven tried and true within our community here in Carteret County.
If you’re interested becoming a real estate agent with Realty World - First Coast Realty, please, send us an email with any questions, and we’ll get back to you in a timely manner (because that’s one of the tips that keep us successful).